After not previously considered by the makers of commercials, and also often feel overlooked in life in some Western countries, the women aged over 50 years now like finding a second "life". They now have a high purchasing power, and also feel younger than previous generations.
A recent survey in the United Kingdom says, the women recently felt they were "half men" when he was 57 years old, not to mention 40 yearly as one of two generations ago.
"The women over the age of 50 is the first generation that is working to get money almost during their lifetime. The previous generation depends on the husband. Now they have their own money. The ability to buy is the decisive power in our society, "the opinion of Jane Caro, Creative Director at Jara Consulting, advertising and lecturer at the University of Western Sydney in Australia, such as smh.com.au website written recently.
According to reports the correspondent Compass at Australia, l. Literature Wijaya, in the United States recently, for example, launched some ads to target women but without a specific age.
Clothing company American Apparel also launched an ad by using a new model first appeared, Jacky O'Shaughneesy (60). MAC cosmetics company showing Carine Roitfield model (58), the former editor of French Vogue. In the United States television host Ellen DeGeneres (54), became the face of Covergirl cosmetics ads.
"Formerly, the advertiser is afraid of something that is associated with the aging process, particularly older women. They think that age means they will die soon, so that the advertiser is using young people. The ladies like me viewed such phenomena. We then decided to buy from their competitors. "said Jane Caro (52).
Jacqueline Mooney is the editor of the magazine Prevention in Australia, the magazine that addresses the problem of health and fitness of the women. "We say it is not a crisis of the Middle Middle Middle middle aged, but opportunities. The State has changed. It used to be the achievement of milestones such as age 40, 50 years is received with great concern. But now thus opening up new opportunities, "said Mooney.
Wendy Eade (55), was a homemaker litter is six, and the wife of football coach Rodney Eade Australia style. When she experienced menopause, she suddenly got the inspiration for the business because of the circumstances.
"When it's menopause, every night I always bathed in sweat, and should change clothes twice." Eade said. "At one moment, my husband brought home a sports shirt that can be dried quickly called ' wicking. So I then made business dress wicking. "
In 2009, Eaden's Sleepwear launched and now this dress is available in about 100 stores in Australia, online, and even in the United States.
Become a nurse
Denise Douglas (49), lived in Paddington, Sydney, is the mother of three children, and later divorced from her husband a few years ago. "Ever since I split up, I bought a home. I make my own decisions. I went back to school, to become a nurse. "said Douglas. He will work full time next year, and not feel worried about her age will be 50.
Jackie Maxted (51), the origin of the Little Bay, Sydney is a mother with four children, and runs a beauty Web site named beautyheaven.com.au. Nine years ago, he began to practice yoga, and now run the exercise four times a week. She feels healthier and younger, and more passion in life.
"I always pay attention to all aspects of my life. I now feel is at the age where everything feels balanced. I think it is important to show the world that a lot of women over 50 years of success. It didn't seem fair to see this age group is not widely noticed by the media. I am proud that Ellen became the new CoverGirl model. "said Maxted.
Jane Caro from the University of Western Sydney conclude regarding the "rise" of the women aged over 50 years now. "The woman is the only creature on earth that are still alive after their reproductive period is complete. This shows how strong they are. Now coupled with the ability of the economy, then they are not unstoppable. "
A recent survey in the United Kingdom says, the women recently felt they were "half men" when he was 57 years old, not to mention 40 yearly as one of two generations ago.
"The women over the age of 50 is the first generation that is working to get money almost during their lifetime. The previous generation depends on the husband. Now they have their own money. The ability to buy is the decisive power in our society, "the opinion of Jane Caro, Creative Director at Jara Consulting, advertising and lecturer at the University of Western Sydney in Australia, such as smh.com.au website written recently.
According to reports the correspondent Compass at Australia, l. Literature Wijaya, in the United States recently, for example, launched some ads to target women but without a specific age.
Clothing company American Apparel also launched an ad by using a new model first appeared, Jacky O'Shaughneesy (60). MAC cosmetics company showing Carine Roitfield model (58), the former editor of French Vogue. In the United States television host Ellen DeGeneres (54), became the face of Covergirl cosmetics ads.
"Formerly, the advertiser is afraid of something that is associated with the aging process, particularly older women. They think that age means they will die soon, so that the advertiser is using young people. The ladies like me viewed such phenomena. We then decided to buy from their competitors. "said Jane Caro (52).
Jacqueline Mooney is the editor of the magazine Prevention in Australia, the magazine that addresses the problem of health and fitness of the women. "We say it is not a crisis of the Middle Middle Middle middle aged, but opportunities. The State has changed. It used to be the achievement of milestones such as age 40, 50 years is received with great concern. But now thus opening up new opportunities, "said Mooney.
Wendy Eade (55), was a homemaker litter is six, and the wife of football coach Rodney Eade Australia style. When she experienced menopause, she suddenly got the inspiration for the business because of the circumstances.
"When it's menopause, every night I always bathed in sweat, and should change clothes twice." Eade said. "At one moment, my husband brought home a sports shirt that can be dried quickly called ' wicking. So I then made business dress wicking. "
In 2009, Eaden's Sleepwear launched and now this dress is available in about 100 stores in Australia, online, and even in the United States.
Become a nurse
Denise Douglas (49), lived in Paddington, Sydney, is the mother of three children, and later divorced from her husband a few years ago. "Ever since I split up, I bought a home. I make my own decisions. I went back to school, to become a nurse. "said Douglas. He will work full time next year, and not feel worried about her age will be 50.
Jackie Maxted (51), the origin of the Little Bay, Sydney is a mother with four children, and runs a beauty Web site named beautyheaven.com.au. Nine years ago, he began to practice yoga, and now run the exercise four times a week. She feels healthier and younger, and more passion in life.
"I always pay attention to all aspects of my life. I now feel is at the age where everything feels balanced. I think it is important to show the world that a lot of women over 50 years of success. It didn't seem fair to see this age group is not widely noticed by the media. I am proud that Ellen became the new CoverGirl model. "said Maxted.
Jane Caro from the University of Western Sydney conclude regarding the "rise" of the women aged over 50 years now. "The woman is the only creature on earth that are still alive after their reproductive period is complete. This shows how strong they are. Now coupled with the ability of the economy, then they are not unstoppable. "
